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Washington Statewide Classified Ad Network (SCAN): NEW! 2.7 million readers
WNPA's SCAN became a member-wide program Jan. 11, 2010, adding 30 percent circulation to the previous SCAN's circulation. Use the Washington Statewide Classified Network to place your 25-word ad in more than 125 community publications across Washington.
Just $255 buys 1,180,746 circulation and 2,715,700 readers (the industry standard for calculating readers per copy is 2.3).
The network includes 106 weekly newspapers and 27 total-market-coverage publications, for a total of 133 publications. Most participating newspapers publish on Wednesday or Thursday of each week.
Deadline - Ad copy and payment are due at the WNPA office by 4 p.m. on Tuesday prior to the week you wish your ad to be published.
Media Kit - For a complete brochure, including an order form, click here.
Ad Placement - Ads may be placed online and by mail, e-mail or fax, but not over the telephone. To place your classified ad online and pay with a credit card (MasterCard or Visa), click here. To place by fax, use the order form in the brochure here.
Rules and Standards of Acceptance
By placing an ad in the WNPA Statewide Classified Ad Program, advertisers acknowledge receipt of the Ad Network Rules and Standards of Acceptance, and fully understand and agree to comply with all rules, terms and conditions regarding the purchase of classified advertising space in one or more Statewide Classified Advertising Network (SCAN) programs.
Click here to download the Rules & Standards of Acceptance (these are included in the media kit above).
Classified Ad Rates
The cost for a classified ad is $255 per week for up to 25 words. Additional words are $10 each. Prepayment is required, and can be made by valid credit card (Visa or MasterCard), certified check or money order payable to WNPA.
Most other state press associations have classified ad networks, and WNPA can easily place your ad in them. Contact us for details, (206) 634-3838 or e-mail . Rates are shown below.
State |
Rate |
Word |
Circulation |
Newspapers |
Washington |
255.00 |
10.00 |
1,180,746 |
106+27 TMC |
State |
Rate |
Word |
Circulation |
Newspapers |
Alabama |
210.00 |
7.50 |
1,200,000 |
118 |
Alaska |
599.00 |
14.00 |
289,900 |
32 |
Alternative Papers (R) |
1,200.00 |
45.00 |
6,607,367 |
107 |
Arizona |
330.00 |
11.00 |
1,074,561 |
88 |
Arkansas (R) |
275.00 |
10.00 |
1,200,000 |
127 |
California (R) |
550.00 |
15.00 |
3,100,000 |
240 |
Colorado (R) |
250.00 |
7.00 |
694,527 |
98 |
Florida |
475.00 |
10.00 |
1,784,109 |
134 |
Georgia |
300.00 |
6.00 |
1,100,000 |
105 |
Hawaii |
635.00 |
9.50 |
1,146,400 |
29 |
Illinois (R) |
525.00 |
10.00 |
2,059,776 |
393 |
Indiana |
320.00 |
10.00 |
915,000 |
134 |
Iowa (R) |
300.00 |
9.00 |
1,150,000+ |
269 |
Kansas |
300.00 |
12.00 |
459,907 |
148 |
Kentucky |
250.00 |
7.00 |
745,675 |
69 |
Louisiana (R) |
265.00 |
9.00 |
1,267,511 |
121 |
Maryland (MDDC) |
495.00 |
8.00 |
2,300,000 |
120 |
Michigan |
299.00 |
7.00 |
1,800,000 |
140 |
Minnesota |
199.00 |
10.00 |
893,000 |
236 |
Mississippi |
210.00 |
8.00 |
1,001,851 |
104 |
Missouri |
300.00 |
10.00 |
1,157,479 |
211 |
Montana |
129.00 |
4.00 |
222,734 |
66 |
Nebraska |
195.00 |
7.00 |
384,473 |
175 |
New England W (R) |
275.00 |
6.00 |
1,979,131 |
245 |
New England D (R) |
300.00 |
5.00 |
960,065 |
52 |
New Jersey |
445.00 |
13.00 |
2,200,000 |
140 |
New Mexico |
154.00 |
5.00 |
240,422 |
29 |
New York Daily |
425.00 |
15.00 |
1,0075,491 |
40 |
New York Weeklies (R) |
425.00 |
10.00 |
2,128,170 |
260+ |
Nevada |
149.00 |
5.00 |
394,673 |
20 |
North Carolina |
330.00 |
10.00 |
1,803,211 |
118 |
North Dakota |
139.00 |
5.00 |
300,000 |
90 |
Ohio |
295.00 |
10.00 |
1,539,438 |
146 |
Oklahoma |
285.00 |
10.00 |
539,564 |
186 |
Oregon |
250.00 |
8.00 |
500,000 |
80 |
Pennsylvania (R) |
450.00 |
10.00 |
2,514,846 |
158 |
South Carolina |
360.00 |
12.00 |
1,800,000 |
97 |
South Dakota |
139.00 |
5.00 |
315,500 |
127 |
Suburban Papers (R) |
1,091.00 |
32.00 |
14,649,118 |
1016 |
Tennessee (R) |
265.00 |
10.00 |
669,645 |
84 |
Texas (R) |
450.00 |
14.00 |
1,009,878 |
301 |
Utah |
163.00 |
5.00 |
340,000+ |
48 |
Virginia |
250.00 |
10.00 |
1,150,222 |
84 |
Washington |
255.00 |
10.00 |
1,180,746 |
106 + 27 TMC |
West Virginia |
250.00 |
7.00 |
640,000 |
70 |
Wisconsin |
250.00 |
10.00 |
1,004,400 |
160 |
Wyoming |
135.00 |
5.00 |
179,000 |
42 |
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