UPDATED! 2010 Teleconference Series For Advertising Managers and Sales Reps

These interactive, informative opportunities offered by the WNPA Advertising Committee are free with WNPA membership. Each call starts at 9 a.m. and lasts about an hour. Presenters are Advertising Committee members or invited experts. To suggest a topic you'd like to see addressed in a future teleconferece, please send an e-mail to .

• For Sales Representatives

Overcoming Objections. How should you approach the objections you're hearing from clients? Diana will suggest effective responses to the half-dozen most common objections in today's selling environment.

Needs Assessment. Are you getting enough information from your customers to sell them? If you haven't uncovered how your newspaper can meet their needs, what you bring to the table is likely to fail. Lorraine will remind you how to be a detective, to ask the right questions and listen to the answers.

DATE: March 25, 9-10 a.m. Register here by noon March 23.

Presenters: Presenter Diana Lull, Pacific Publishing Co., Seattle; Lorraine May, Sound Publishing Inc., Poulsbo

 

Selling in These Tough Times. With WNPA’s Pulse Reader Research and your readers' slight increased willingness to spend, you can create ad campaigns that will help your local businesses. Find out how.

Converting Other Media. The local newspaper reaches local shoppers. You know that. Use what you’ll learn in this session to bring the point home to advertisers.

DATE: April 22, 9-10 a.m. Register here by noon April 20.

Presenters: Lori Maxim, Sound Publishing, and Steve Perry, Sequim Gazette

 

• For Advertising Managers

Internet Sales Primer for Ad Managers: How to Get Into the Game

Are you wanting to build online revenue but aren't sure where to start? We will cover the steps needed to get you and your reps selling ads on your website — regardless of where you are today. Topics covered include how to evaluate your current site, preparing your site for sales, getting your staff excited about your site and its audience, educating your customers, and managing expectations of online advertisers.

DATE: May 13, 9-10 a.m. Register here by noon May 11.

Presenter: Rob Schwertley, Sound Publishing Inc., Poulsbo

Editors Conversations

Contact Mike Dillon, Pacific Publishing Co., Seattle, to suggest topics or get details on planned editorial teleconferences. Call (206) 461-1283 or send an e-mail to .

 

Multimedia opportunities

To join the WNPA Multimedia discussion board, put together for WNPA by Jay Cline of the Sequim Gazette, please visit www.sequimgazette.com/wnpa

The site provides links to software used to create slideshows, video and audio, and to multimedia proejcts shown during the Multimedia Panel at the 2008 WNPA Annual Convention. It also has contact information for the multimedia panelists.