2x2 Impact Ad Program


NEW: 2.7 Million Readers! Washington State 2x2 Impact Ad Program is Member-Wide

Your small-space display ad in the Washington 2x2 Impact Ad Program reaches as many as 2,715,700 readers* across the state. That's 25% more than the program's 2009 readership. WNPA initiated member-wide distribution of 2x2 ads effective Jan. 11, 2010. And you can still target the region you need: Metro (1.52 million readers), Coastal (654,856 readers) or Eastern Washington (538,630 readers)*.

Ads and payment are due in WNPA's office at 4 p.m. Tuesday prior to the week you wish your ad to be published. Prepayment is required and can be made by valid credit card (Visa or MasterCard), certified check or money order payable to WNPA.

Media Kit: Click here to download a brochure with lists of participating newspapers, circulation and rates by region, and an order form. Most participating newspapers publish on Wednesday or Thursday of each week. Click here for a guide to the exact sizes of 2x2, 1x4, 2x4 and 1x8 ads. All are accepted in WNPA's program.

Click here to place an order for a 2x2 ad online, where you can pay by credit card. You will then e-mail PDFs of your ads to ads@wnpa.com.

Rates per week:

            Statewide    Coastal Region    Metro Region    Eastern Region
2x2       $1,250            $400                 $800                $350
2x4       $2,495            $800               $1,600                $700

* Statewide readership survey show 2.3 people read each copy of community newspapers.

Most other states have 2x2 networks and WNPA can easily place your ad in them for you. Contact us for details, (206) 634-3838 or e-mail . Rates are shown below.


2x2 Network | 2x4 Network

State
Size
Rate
Circulation
Newspapers
Washington (Statewide)
2x4
2,495.00
1,180,746
106
   Metro
2x4
1,600.00
661,839 
36 
   Coastal
2x4
800.00
284,720
32 
   Eastern
2x4
700.00
234,187
38 


2x2 Network
State
Size
Rate
Circulation
Newspapers
Alabama
1x2
500.00
725,000
114
  
2x2
1,000.00
725,000
114
Alaska
1x2
690.00
270,600
19
Arizona
2x2
699.00
720,341
63
Arkansas
2x2
1,150.00
1,074,242
124
California
2x2
1,500.00
1,500,000
140
Colorado (R)
2x2
850.00
418,178
80
Florida (R)
2x2
1,260.00
1,190,146
94
Georgia (R)
2x2
1,400.00
811,272
90
Hawaii
2x2
1,485.00
731,000
14
Illinois (R)
2x2
1,400.00
1,194,022
257
Indiana
2x2
900.00
760,000+
88
Iowa
2x2
1,200.00
905,000
213
Kansas
2x2
800.00
410,783
144
Kentucky (R)
2x2
2,268.00
957,105
98
Louisiana
2x2
650.00
460,000
67
Maryland, DC, Delaware
2x2
1,450.00
2,000,000
100
Michigan
2x2
999.00
1,320,000
113
Minnesota (R)
2x2
1,800.00
1,015,000
264
Mississippi (R)
2x2
1,050.00
1,001,851
93
Missouri (R)
2x2
1,000.00
866,215
157
Montana
2x2
360.00
150,166
49
Nebraska (R)
2x2
825.00
377,841
171
New England W (R)
2x2
950.00
646,111
95
New England D (R)
2x2
900.00
756,000
32
New Jersey (R)
2x2
1,195.00
1,500,000
140
New Mexico
2x2
800.00
205,419
28
New York Daily (R)
2x2
1,200.00
681,657
30
New York Weekly (R)
2x2
1,500.00
1,941,332
270+
Nevada
2x2
690.00
396,973
20
North Carolina (R)
2x2
1,400.00
1,335,502
74
North Dakota
2x2
500.00
300,000
90
Ohio
2x2
850.00
705,275
65
Oklahoma (R)
2x2
2,500.00
507,997
182
Oregon
2x2
650.00
387,063
56
Pennsylvania (R)
2x2
900.00
1,200,000+
93
Pennsylvania Daily
2x2
500.00
500,000+
30
South Carolina (R)
2x2
1,600.00
1,251,152
103
South Dakota
2x2
750.00
299,200
128
Tennessee (R)
2x2
1,035.00
579,214
81
Texas (R)
2x2
1,100.00
712,376
243
Utah
2x2
315.00
200,000+
40
Virginia (R)
2x2
950.00
1,011,427
71
Washington (R)
2x2
1,250.00
1,180,746
106
West Virginia
2x2
600.00
534,527
51
Wisconsin (R)
2x2
1,350.00
945,700
150
Wyoming
2x2
480.00
175,000+
43


2x4 Network
State
Size
Rate
Circulation
Newspapers
Arizona
2x4
1,398.00
720,341
63
Arkansas (Statewide)
2x4
2,100.00
1,074,242
124
   Regions
2x4
600.00
 
 
California
2x4
4,000.00
1,500,000
140
Colorado
2x4
1,700.00
418,178
80
Florida (Statewide)
2x4
2,500.00
1,190,146
94
   One Region
2x4
1,250.00
 
 
   Two Regions
2x4
2,050.00
 
 
Illinois
2x4
2,800.00
1,194,022
257
Indiana
2x4
1,800.00
760,000+
88
Iowa
2x4
2,550.00
905,000
213
   Regions
2x4
860.00/Region
 
 
Kansas
2x4
1,650.00
410,783
144
Kentucky (Statewide)
2x4
4,535.00
957,105
98
Louisiana
2x4
1,550.00
460,000
67
Maryland, DC, Delaware (MDDC)
2x4
2,900.00
2,000,000
100
Michigan
2x4
1,998.00
1,320,000
110
Minnesota (Statewide)
2x4
3,800.00
1,015,000
264
   One Region
2x4
1,300.00
 
 
   Two Regions
2x4
2,500.00
 
 
   Three Regions
2x4
3,600.00
 
 
Mississippi (Statewide)
2x4
2,120.00
1,001,851
93
   One Region
2x4
900.00
 
 
   Two Regions
2x4
1,590.00
 
 
Missouri (Statewide)
2x4
2,000.00
866,215
157
   Regions
2x4
1,200.00/Region
 
 
Montana
2x4
725.00
150,166
49
Nebraska (Statewide)
2x4
1,650.00
377,841
171
   Northeast
2x4
590.00
 
 
   Southeast
2x4
540.00
 
 
   Central
2x4
540.00
 
 
   West
2x4
540.00
 
 
New Mexico
2x4
1,600.00
205,419
28
Oklahoma
2x4
5,000.00
507,997
182
Pennsylvania (Statewide)
2x4
1,800.00
1,200,000+
93
   Southeast Philadelphia
2x4
1,300.00
 
 
   West/Central/Northeast
2x4
750.00
 
 
South Carolina (Statewide)
2x4
3,200.00
1,251,152
103
   Upstate
2x4
1,700.00
 
 
   Midlands
2x4
1,550.00
 
 
   Low Country
2x4
850.00
 
 
   Pee Dee
2x4
750.00
 
 
Tennessee (R)
2x4
2,070.00
579,214
81
Utah
2x4
578.00
200,000+
40
Virginia
2x4
1,900.00
1,011,427
71
Washington (Statewide)
2x4
2,495.00
1,180,746
106
   Metro
2x4
1,600.00
661,839 
36
   Coastal
2x4
800.00
284,720 
 32
   Eastern
2x4
700.00
234,187 
38
West Virginia
2x4
1,200.00
534,527
51
Wisconsin
2x4
2,925.00
945,700
150
Wyoming
2x4
1,200.00

175,000+

43